US country music star Hunter Hayes launches in the UK

Hunter Hayes is already a household name in the US, topping country music charts and clocking up Grammy nominations.

But, for his British launch, it's Hayes' pop credentials that are being brought to the fore, with his new single 'Tattoo' having been reworked for an audience that is less familiar with country music.

SOUNDBITE Singer, Hunter Hayes, saying (English):

"This is a new take on the song. It's a new sound for me. A lot of new things for me, kind of caught me off guard at first, but then it's still got the heart, it's still got the mandolin, it's still got the guitar, it's still got the same vocal performance right? So it's still got the heart of the song and the sound that I love so it's able to stay true to the sounds and yeah, the heart of the music, and what it is that makes my music my music you know? I don't feel like it lost that it in its reimagining. That's what it is really, it's a reimagining. It's not really a remix, it's not really a fix, it's not