APPLE IPHONE

APPLE IPHONE

The IPhone is a multimedia and Internet-enabled mobile phone, announced by Apple CEO Steve Jobs during the keynote address at the Macworld Conference & Expo on 9 January 2007, that is scheduled to be released on 29 June 2007 in the USA.

The iPhone's functions include those of a camera phone, a multimedia player, mobile phone, and Internet services like e-mail, text messaging, web browsing, Visual Voicemail and wireless connectivity. iPhone input is accomplished via touchscreen with virtual keyboard and buttons. The iPhone is a quad-band GSM phone, though Jobs mentioned in his keynote that Apple has a "plan to make 3G phones" in the future. Apple has filed more than 200 patents related to the technology behind the iPhone.

The iPhone is scheduled to be released in the United States on June 29, 2007. It will be available from the Apple Store and from AT&T Mobility, formerly Cingular Wireless, with a price of US$499 for the 4 GB model and US$599 for the 8 GB model, based on a two-year service contract. Apple intends to make the phone available in Europe in Q4 2007 and in Asia in 2008.

The first advertisement for iPhone, titled "Hello," aired during the 79th Academy Awards and took place on 25 February 2007 on ABC. The ad features clips from several notable films and television shows over the last 70 years, showing iconic characters answering phones (not iPhones) and saying "hello" or a similar greeting. iPhone is shown at the end with the caption "Hello. Coming in June." The commercial's background music track is "Inside Your Head" by Eberg. Notably, some of the song's lyrics have been overdubbed, replacing "I wouldn't wanna be...Inside your head" with "I wanna be...Inside your head."

On June 3rd, Apple released four advertisements that announce a June 29th release date, and which conclude, "Use requires minimum new 2 year activation plan.". These advertisements featured a voice over describing the iPhone's myriad of features, cleverly demonstrated on-screen.