"Lidea" Mare D'Amare Spring Summer 2013 by FashionChannel
In Florence, July 14 to 16 2012, over 300 brands from all over Europe showed their beachwear collections for summer 2013.
Alongside big names hosted at Mare d'Amare also young talents in addition, among the most interesting novelties of this edition, was organized visual merchandising courses taught by experts in the field (to follow via internet).
"Our real strength lies in diversity and supply - says Alexander Legnaioli, president of the fair - The beachwear is synonymous of joy, color, light-heartedness and a certain lifestyle. And this is the meaning of our project"