Web News - India: journalist launches "Rice Bucket Challenge"
- 10 years ago
In this edition: an Indian journalist launches the ‘Rice Bucket Challenge’; Egypt’s tips to the US police force spark debate; and two kayakers hurtle down a drainage ditch.
INDIA: JOURNALIST LAUNCHES "RICE BUCKET CHALLENGE"
Intrigued by the astounding success of the ‘Ice Bucket Challenge’, which has enabled the American charity, ALS raise more than seventy million dollars towards its fight against amyotrophic lateral sclerosis, journalist Manju Latha Kalanidhi decided to launch an “Indian twist offering a practical solution to Indian issues”. Rather than asking net users to pour iced water over their heads, the new ‘Rice Bucket Challenge’ encourages them instead to cook or to buy a packet of rice for someone in need. The project was launched online last week and has already taken the country by storm.
As shown by the countless pictures visible on the movement’s Facebook page, hundreds of Indians answered the call for help launched by the journalist, by offering a portion of rice to more disadvantaged members of society. The generous participants take a photo of themselves in action before urging their friends to do the same, using the hashtag: #RiceBucketChallenge.
And if they are unable to cook for those in need, web users are instead asked to make a donation to a charity helping the poor, such as the authors of this picture, which is currently being diffused on social networks, and in which we see cheques made out to various aid associations.
The movement seems to be garnering support from the Indian public but so far has not generated the same amount of success from local stars. The campaign’s organiser would like to remedy this situation quickly... Go on reading on our web site.
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http://www.france24.com
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INDIA: JOURNALIST LAUNCHES "RICE BUCKET CHALLENGE"
Intrigued by the astounding success of the ‘Ice Bucket Challenge’, which has enabled the American charity, ALS raise more than seventy million dollars towards its fight against amyotrophic lateral sclerosis, journalist Manju Latha Kalanidhi decided to launch an “Indian twist offering a practical solution to Indian issues”. Rather than asking net users to pour iced water over their heads, the new ‘Rice Bucket Challenge’ encourages them instead to cook or to buy a packet of rice for someone in need. The project was launched online last week and has already taken the country by storm.
As shown by the countless pictures visible on the movement’s Facebook page, hundreds of Indians answered the call for help launched by the journalist, by offering a portion of rice to more disadvantaged members of society. The generous participants take a photo of themselves in action before urging their friends to do the same, using the hashtag: #RiceBucketChallenge.
And if they are unable to cook for those in need, web users are instead asked to make a donation to a charity helping the poor, such as the authors of this picture, which is currently being diffused on social networks, and in which we see cheques made out to various aid associations.
The movement seems to be garnering support from the Indian public but so far has not generated the same amount of success from local stars. The campaign’s organiser would like to remedy this situation quickly... Go on reading on our web site.
Visit our website:
http://www.france24.com
Like us on Facebook:
https://www.facebook.com/FRANCE24.English
Follow us on Twitter:
https://twitter.com/France24_en