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Ad Technology Roars At Cannes Lions

5 years ago|9 views
Ad executives and marketers descended on the French Riviera this week for an annual advertising event known as the Cannes Lions Festival of Creativity. But these days the gathering isn't just about creativity. It's about technology, too. Once an opportunity for ad agencies and marketers to get together and celebrate their work, the festival is now more about the broader business of advertising.