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Lead Underwriters Start Candy Crush Maker With "buy" Ratings

5 years ago|11 views
The three lead underwriters of King Digital Entertainment Plc's IPO started coverage of the stock with "buy" ratings or the equivalent, two days ahead of the release of the "Candy Crush Saga" game maker's first results as a public company. "Candy Crush peaked in mid-2013, but we expect it to still have a long tail of monetization driven by updated content, increased distribution, and effective marketing.".

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