2 - 8 - (5) Brand Mantra- The Elevator Speech (9-41)

2 - 2 - (1-b) Marketing 101- Building Strong Brands Part II (4-10)

2 - 7 - (4) Brand Positioning (12-48)

2 - 9 - (6) Experiential Branding (13-24)

2 - 6 - (3) Segmentation and Targeting (12-45)

2 - 4 - (2-b) [OPTIONAL] Strategic Marketing Flip Chart (11-05)

2 - 3 - (2-a) Strategic Marketing (11-39)

2 - 1 - (1-a) Marketing 101- Building Strong Brands Part I (15-10)

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