Simply Business understands business insurance is often seen as a chore and allows their customers to vent about anything else in the world they would rather be doing than shop for business insurance in their adverts.
Domenico Vitale, Founder of PI&C explains: "It takes an incredible client to tell the truth. And a great brand. We wanted to position Simply Business as having a frank conversation with its customers. Letting people show their frustrations is honesty at its purest. Exactly what Small Business owners want."