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Celebs get in on the Super Bowl fun

4 years ago96 views

reuters

Reuters

Celebrities have always been a staple of Super Bowl commercials.

This year, it's not just A-list talent that will cost plenty - advertisers will spend a whopping $4 million (USD) for every 30 seconds of commercial time.

According to teaser ads released by Anheuser-Busch, film star and former California Governor Arnold Schwarzenegger will star in a Bud Light ad, together with fellow film actor Don Cheadle.

And the world famous Muppets take Toyota alongside actor Terry Crews.

Also featured in a slick automobile ad is Laurence Fishburne.

Advertising Age Managing Editor Ken Wheaton.

SOUNDBITE: Ken Wheaton, Advertising Age Managing Editor, saying (English):

"In terms of celebrity, we're seeing, I think, a sort of a bigger and better crop every year. Celebrities, I think, feel less shame in doing commercials these days. Especially for the Super Bowl because people look forward to these things. So it's not like your tarnishing your celebrity brand ima