ROUGH CUT (NO REPORTER NARRATION)
STORY: A large fire sent smoke billowing out of Sao Paulo's Latin America Memorial, designed by celebrated Brazilian architect Oscar Niemeyer, as emergency crews moved into the area to control the flames and rescue people at the scene.
It was not clear how the fire started, but local reports indicated it was in the auditorium in the cultural center where employees were gathered at the time.
There were no reports of fatalities by early afternoon, but local TV carried images of people being treated by EMS crews just outside the massive complex as dark smoke continued to rise from the building.
The fire started at about 3:00 p.m. local time and large smoke plumes were still spilling out of the elongated structure two hours later.
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