It is well-known that nowadays more and more small and medium enterprises take part in the B2B platform. But do you know why they choose B2B platform? What does the platform bring to them? How do they choose a suitable one? What are the problems when choosing B2B platform? That's the point I want to talk about today.
Every one of your employees that comes in contact with your customer is your "brand", whether you are selling multi-million dollar commercial warehouses or consultancy services. So it is crucial that your walking-talking brand ambassadors believe in your corporate values and what you are selling. Get your agency to give them customer-centric brand messages and sales tools to use, and ensure they are trained to make each customer feel as if they are the most important customer ever.
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