Cricketer Virat Kohli launchs MAX STEEL range of Toys
- 11 years ago
Mattel recently launched superhero Max Steel in India with cricketer Virat kohli. The launch witnessed the unveiling of the Max Steel music video along with the animated television series and a line of toys and consumer products. The event was attended by Mattel partners and a large media contingent. There were in excess of 200 people present at the venue.
Speaking about the event, Gera said: "The highlight of the event was the unveiling of the association of virat Kohli with Max Steel and the first look at the official Max Steel music video featuring virat Kohli. We had to work within a height restriction for the trussing. We extended a level up support from the trussing for the projector to create a bigger frame of the graphics falling on the floor."
Speaking about the event, Gera said: "The highlight of the event was the unveiling of the association of virat Kohli with Max Steel and the first look at the official Max Steel music video featuring virat Kohli. We had to work within a height restriction for the trussing. We extended a level up support from the trussing for the projector to create a bigger frame of the graphics falling on the floor."