PS4 Price in Brazil Causes Outrage

Sony announced the price of the PS4 today in Brazil. The numbers shocked a lot of readers - Is it cheaper to fly to USA and buy it?
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PS4 Price Announced in Brazil: http://blog.br.playstation.com/2013/10/17/anunciado-o-preco-do-ps4/comment-page-9/#comments

PS4 Costs $1,850 in Brazil: http://kotaku.com/playstation-4-will-cost-1-850-in-brazil-1447101291