Vevo hosts music videos from both Universal Music Group and Sony Music Entertainment syndicated on YouTube and its website,[7] with Google and Vevo sharing advertising and similar benefits. EMI also licensed its library of videos for Vevo shortly before its launch and its acquisition by UMG in 2012.[8][9] Originally, Warner Music Group was reported to be considering hosting its content on the service after it launched,[10] but formed an alliance with rival MTV Networks (now Viacom Media Networks).[11] In August 2015, Vevo expressed renewed interest in licensing music from Warner Music Group,[12] and its deal with WMG was completed on August 2, 2016,[6][13] making the entirety of the "big three" record companies' music eligible for licensing for Vevo.