00:00My name is Tisha Johnson and I'm head of design at Slate. Slate is a new car
00:06brand that is focused on bringing really accessible, highly desirable vehicle to
00:15people. We have one vehicle that is off the line, a blank slate, that is really
00:23truly a platform for people's creativity. We like to say we built it, you make it.
00:30So the Slate comes as a truck that is slate gray in color and it can look just
00:39like it does behind me in a very short amount of time. We've designed the
00:44vehicle to have really simple accessibility points that are there to
00:51make accessorizing easy. So the vehicle for instance behind me you'll see that
00:58there's lines across the vehicle that make it ready to put vinyl wraps and apply
01:05color in a really simple way. We're committed to making the complete
01:12ownership model absolutely as affordable as possible for people. EVs really make
01:18sense for that. The cost of maintaining an EV is significantly lower than you see in
01:26an ICE vehicle. There's a beautiful idea here, a radically affordable vehicle that
01:33is highly desirable. So hard to have those two things come together. What a
01:40fantastic challenge and something that I've wanted to do for you know forever
01:47really as a designer. As soon as you open the door it's just as much what you see
01:56as what you don't see. There's a really clean and simple environment just like the
02:02exterior it's ready for customization, for personalization. You know what you want as
02:09a customer so we're just creating the environment for you to have what you want.
02:13We make sure that you have everything you need to drive the vehicle and operate it so
02:18there's a driver's screen right in front of the steering wheel. It includes a
02:22reverse camera. We have thin doors that open up to reveal storage areas in the
02:29dash or instrument panel. Those same little storage areas become the perfect
02:36place for an audio system. We have designed for people being able to add different colors and
02:43different material types in those areas. It truly is a platform. It shows up it's a truck and from there you
02:51can go to the square back configuration like you see behind me. You can also have a fastback. The fastback
02:57is still highly utilitarian and has a lot of use, just has a fun sporty profile. We also have an open
03:07air configuration so that we have a nice well-treated roll cage if you really prefer that open air look
03:14as well. You know we are focused on this two-door vehicle and we've done things here that really make it
03:23ready for use so that if you go to the five seat setup you can easily get into the vehicle. We have an
03:31extended track on the passenger seat so that you can move that far forward and have really just easy
03:39you know in and out of the car into the second row bench seat. The vehicle sits in a pretty unique
03:47space. The idea that a vehicle is available to really personalize so easily nobody's doing that and the
03:56affordability of the vehicle really actually starts to compete even with used vehicles so so what a
04:04great thing that we can offer people a new car that is reliable and is theirs from day one.
04:17So
Comments