Keiichi Matsuda

Keiichi Matsuda is a freelance designer and film-maker. He began working with video during his Masters of Architecture at the Bartlett school (UCL) as a critical tool to understand, construct and represent space. Keiichi's research examines the implications of emerging technologies for human perception and the built environment, focusing on the integration of media into everyday life. He has a multi-disciplinary approach to his work, using a mixture of video, motion graphics, interaction design, and architecture to create vibrant "hyper-real" environments where the distinctions between physical and virtual start to dissolve. Keiichi's passion for architecture stems from its ability to connect design with philosophy, economics, technology and urbanism; combining these fields has led him to a specific interest in virtual environments and the spatial / social implications of emerging technologies.

He has presented his films and research internationally, winning awards for design, drawing and filmmaking, and graduated with distinction earlier this summer. 3D is the latest in a series of experimental techniques utilised by Keiichi to expand the territory of architectural/short film; he is also currently working with a range of technologies to further his research and freelance work in London and Tokyo.