Art And Artistes

Founded by Durga Jasraj and led by Neeraj Jaitly, AAA is the 1st Multimedia Indian Music Company. Producing Live Concerts in large outdoor venues, integrally interwoven with Digital Campaigns, reaching more than a million people weekly, worldwide.

AAA specialises in presenting Indian Music & Culture in a contemporary manner. Some of our Project IPs, viz. Idea Jalsa, Panchtatva, Tiranga, Jai Hind, U&I Jugalbandis, Golden Voice Golden Years, 8 Prahar, Raagas on Tabla and others, across mediums.

We have produced:
- more than 600 Live Concerts, worldwide
- more than 600 Live stream/ digital concerts
- more than 35 TV programs for leading GECs (Star, Sony, Zee, DD, etc.), Regional TV Channels, as well as Global TV networks, In-Flight Entertainment on more than 16 International airlines.

Having worked with 45,000 Musicians across 250 Indian Music Genres, AAA holds 3 Limca Book Records.