For me marketing on the internet is fascinating and confusing. There are so many new opportunities to reach out online, but with it also comes a sort of "noise level" - and I think we are all getting "ad blindess".
I think networking and marketing have a real opportunity to move forward with the new internet - Web 2.0 as they call it... but its important to realize that the same qualities that contribute to building rewarding relationships offline are going to apply online....
A lot of folks have feet of clay online and there is so much hype in the industry. It
takes a certain discernment to tell when some program or other is worth joining.
Trust online is at an all-time low. Everybody seems to be out to sell something to everybody else, and that business model makes sense today and a lot of people are figuring that out.
The Big Challenge.
Cutting through the B.S. and really connecting with people online... not for a quick "grab the money" sale but for long-term win-win relationships is the new challenge. There are no shortcuts to doing this... you have to invest time in building those relationships if you want them to be good-quality.
Separate the Wheat from The Chaff
There are a lot of people online trying to "network" with a picture of a pretty girl in place of their real selves... and other such minor deceptions...
I "sort" for people who are genuine. Those who want to learn and talk and check out new ideas in the marketplace. If a person is "hiding" behind a website with exagerrated hypey content and no phone number.... well I figure that person doesn't care about networking or assisting others too much. I don't pay much attention to those who try to anonymize their networking activities.
Life is too short to waste time "networking" with people who are not authentic.
Putting Up The Goods - here's my phone number - 310-359-8494 - skype id: lorenww
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