What motivates this revolution, you ask? Our movement seeks to break down the barriers, stereotypes, and misperceptions that otherwise prevent people from exploring and enjoying the exciting and rewarding world of wine. Gary Vaynerchuk, the star of Wine Library TV, is Director of Operations at Wine Library in Springfield, NJ. Gary’s love affair with wine began at a young age when he started reading Robert Parker and Wine Advocate and blossomed over the years as he traveled around the world to various wine-producing regions (his wife remains blissfully unaware of this affair). But it troubled Gary to observe the stuffiness of the industry-conceited sommeliers, snobby shopkeepers unwilling (or unable) to educate their consumers, and seemingly mystical conventions all combine to make wine seem intimidating to the uninitiated. Wine Library TV seeks to change all that. Aimed at anyone interested in truly learning about wine, from beginners to experts, young (above 21 of course) to old, Gary and the WLTV community embrace the notion that wine can be enjoyed by all. In each episode, Gary tastes wines on the fly-it is unrehearsed, unscripted, and off-the-cuff. As Gary likes to say, he shoots from the hip, but always from the heart. Episodes have focused on a wide variety of topics, including decanting, how to train your palate, the impact oak aging and barrel fermenting have on wine (Beware of the Oak Monster!), and comparisons of wines made from the same grapes grown in different regions. Are there great wines out there under 10 bones? Should we drink Pinot Noir just because Hollywood said so? Is it feasible to grow Chardonnay grapes in New Jersey? WLTV has the answers. Most of all, WLTV strives to be fun, which is just what we feel wine should be.
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