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    General Mills Reports Progress on Global Responsibility Efforts

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    3BL Media

    by 3BL Media

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    MINNEAPOLIS, April 30, 2013 /3BL Media/ – Today, General Mills released its 2013 Global Responsibility Report, which outlines the company’s progress and commitments in the areas of health, environment, sourcing, workplace and community engagement. The full report can be accessed at www.GeneralMills.com.

    “Through our products, we are continuously striving to make consumers’ lives healthier, easier and richer,” said Ken Powell, Chairman and CEO of General Mills. “Through our actions, we are simultaneously working to source responsibly, to conserve the natural resources on which our products depend, and to strengthen the communities producing them.”

    New this year, the report unveils the company’s sustainable sourcing commitment to improve the environmental, economic and social impacts of the materials it purchases. The commitment is a direct link to General Mills’ sustainability mission of conserving and protecting the natural resources on which the business depend