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    New Avenues for Advertisers - From PR to production | Made in Germany

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    DW (English)

    von DW (English)

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    An increasing proportion of advertising budgets is being assigned to social media presentations and other online activities. This development translates into less money for traditional forms of advertising - and therefore less work for agencies.

    Some PR companies are now turning to product development themselves. The Hamburg-based Kolle Rebbe agency, for example, makes its own brand of soap. Made in Germany looks at advertisers who are finding alternative sources of income.

    A Report by Tabea Mergenthaler.