Sport is a very competitive field, and in todays world it means big business. It is important for a players success that he or she is in top form all through their careers, but it is not always possible to maintain a steady performance; health problems, lack of confidence, deviating concentration can lead to a players downfall. Even sporting greats like Maradona, have faced problems due to dealing with the pressure of being a star sportsman. There is a lot of money being pumped into the business of sports, and most of the competing teams and players go through rigorous training and counseling before a big series. Little is known about the fact, that hypnotherapy for sports performance is one of the much favored coaching techniques which contribute to a players winning performance. Though hypnotherapy comes in handy while improving a players concentration and focus, it is not much talked about due to the misleading taboo attached to hypnotherapy.