Every word to "Magnolia" (188) was handmade using cardboard (discarded from grocery stores), hot glue guns, and paint pens.
Random people at over 65+ locations and a handful of friends were used as rappers throughout the video.
The video was done completely practical (no CGI) and wound up costing a little under $80.
Official Promo for "Magnolia" by Lushlife
ALBUM: Plateau Vision
LABEL: Western Vinyl [WWW.WESTERNVINYL.COM]
CREATED BY: Nik Harper and Jesse Lamar High
DIRECTED BY: LAMAR+NIK
PRODUCTION ASSISTANTS: Spenser Sakurai and Michael Raiden
Scott Sullivan [WWW.FLICKR.COM/PEOPLE/SCOTT_SULLIVAN/]
Spenser Sakurai [WWW.IMAGESAKPRODUCTIONS.COM]
Michael Raiden [WWW.MICHAELRAIDEN.COM]
MAKING OF: youtube.com/playlist?list=PLeYAAEXoQYJitNXW-hanSkL7Z0J3uL9RT
*2012 ARTE Creative Music Video Award
*2013 SXSW Official Selection [Music Video Competition]