NORTHBROOK, Ill., March 15, 2013 /3BL Media/ – Research from The Allstate Foundation shows nearly half of parents express regret about not monitoring their teen driver after they get a license, and more than two-thirds wish they spent more time practicing driving with their teen in high-risk situations. To help educate parents on driving risks, The Allstate Foundation is helping the National Safety Council launch Drive it Home, a new program offering specially created resources to help parents keep their teens safer on the road.
Drive it Home, created by parents for parents, is specifically targeted at parents after their teen gets a driver’s license; that is one of the deadliest years in a person’s life. Drive it Home uses a variety of video and graphic styles, including humor to capture the attention of parents, educate them on the real dangers facing their teens and help them provide ongoing coaching tips for recently licensed teen drivers.
“We know from our research