Eco-labels: a smart strategy

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In this edition of Business Planet, we visit the French city of Poitiers to take a closer look at the European Ecolabel.

For consumers, the label is a reference that helps them identify more than 17,000 products that have a reduced impact on the environment. For entrepreneurs, it is both a commitment to the planet and a good way of boosting business.

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http://www.euronews.net/

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