Once MLM marketing used to be friends and family, 3-foot rule, etc. Then came Attraction Marketing. This brought business principles to MLM marketing. But Traditional MLM lead generation is not dead; you can use online MLM marketing too. Online Network Marketing strategy brings more leads, which helps solve a problem. No MLM leads, no MLM business. Now the MLM marketing pendulum is moving back; traditional MLM marketing strategy is on the rebound. What is best? Smart people will use both.