Advertising Week Europe. Session from Run Run Shaw Stage on Thursday 3/21/2013.
While TV remains one of the most significant investment areas for advertisers, approximately half of major brands still consider ROI hard to measure.
With new technology, platforms and advertising models, is TV advertising entering a new era? In this session we’ll take a look at how we’re helping advertisers to tackle today’s challenges. Through improved insight about viewer behaviour we can now identify more relevant audiences and truly harness the power of TV.
We’ll take you through our case study with BSkyB to demonstrate how insight derived from our new TV viewing panel of 500,000 Sky households is helping brands gain a deeper understanding of consumers and in turn close the loop in TV advertising.
Jim McDonald Head of Media Strategy, SKY IQ
Hannah Graham Head of Marketing, SKY IQ
Neil Mortensen Research & Planning Director, THINKBOX