HOW TO MOVE FROM MEDIA PLANNING TO AUDIENCE PLANNING

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Advertising Week
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Advertising Week Europe. Session from Run Run Shaw Stage on Thursday 3/21/2013.

This workshop will look at how advertisers and their agencies in Europe gear up for the new era of digital advertising. An increase in the implementation of technology, data and consulting means smart marketers can focus more on their audiences.

Lead by Mathieu Roche, Managing Director of Weborama UK, this workshop will include case studies of how innovative marketers have harnessed first and third party data to improve their understanding of their audiences, qualifying and segmenting them then targeting them with different messages.

Moderator: Mathieu Roche UK Managing Director, WEBORAMA
Tim Gentry Revenue Director, GUARDIAN NEWS & MEDIA
Nick King Digital Commercial Director, FUTURE PUBLISHING
Patrice O'Neil Business Director, NEO@OGILVY UK

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