THE SCIENCE OF DESIRE (AND HOW TO CREATE IT

Advertising Week
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Advertising Week Europe. Session from David Lean Room on Thursday, 3/21/2013
We thought we knew it all! But the latest learnings from decision sciences show us that the old marketing models of communication are deeply flawed. Simon White – Draftfcb's European Chief Strategic Officer and European lead of the Institute of Decision Making, and Phil Barden – author of Decoded will bring together some of the key learnings and formulate a new model of thinking… and an simple framework to create the kind of desire your customers will find hard to resist.
Phil Barden Author, DECODEDSimon White European Chief Strategic Officer & European Lead of the
Institute of Decision Making, DRAFTFCB
Presented by DraftFCB

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