Advertising Console

    Paper Hotspot @ SXSW

    3BL Media

    by 3BL Media

    MONTREAL, March 14, 2013 /3BL Media/ - The SXSW Interactive Festival describes itself as “an incubator of cutting-edge technologies and digital creativity,” and at the 20th annual show, Domtar Corporation unveiled a wireless venue that made people halt, spurred them to step inside and quickly became one of the most popular features: the Paper Hotspot.

    Here’s how it worked: In the middle of a tradeshow with flashing lights and loud music to promote new websites, video games and startup ideas, Domtar set up the Paper Hotspot as an oasis. It had comfy couches, a rug, a fireplace and bookshelves filled with books, magazines and sketchpads. People were encouraged to unplug for a moment, to sit down and interact with paper, which some of them did for as long as 30 minutes.

    You can see a video of what the Paper Hotspot looked like as well people’s interactions with the space here.

    “We wanted to be at South by Southwest, because that’s where you always see some of the most