Advertising Week Europe. Session from The Agenda Stage on Wednesday, 3/20/2013.
It has never been easier for consumers to personalise their digital experiences across any device, and data is clearly enabling this, but how do we use this data to create the best experiences? This topical debate from a panel of leading experts will explore some of the learnings from early pioneers in personalised experiences, whether personalisation really does inhibit the notion of ‘discovery’ and does data really help us answer the ultimate question…what does the consumer really want?
David Buckingham Chief Executive Officer, INSIGHT 2 COMMUNICATION (I2C)
Phil Georgiadis Chairman, WALKER MEDIA
James Wildman Managing Director & Vice President Sales, YAHOO! UK & IRELAND
Richard Williams Head of Media, YAHOO! UK