Advertising Week Europe. Session from David Lean Room on Wednesday, 3/20/2013
Weve is the new, unprecedented joint venture between EE, O2 & Vodafone - set up to make true mobile commerce a reality for businesses and consumers. But when it seems as if every one of the last 5 years has been 'The Year Of Mobile', what is Weve going to change and why should we all care?
Join Weve CEO, David Sear, Marketing Director, Tony Moretta and their special guests - Steve Parker, MD, MediaVest, Stewart Room, Partner, Field Fisher Waterhouse LLP and Dave Birch, Global Ambassador, Consult Hyperion - to learn more about our plans and witness a lively debate on two of the biggest questions in mobile advertising and payments right now:
- "Mobile marketing – targeting a segment of one or an invasion of privacy?"
- "NFC – Not For Consumers or the Next Fantastic Change in consumer behaviour
Moderator: David Sear CEO, WEVE
Stewart Room Field Fisher Waterhouse LLP, PARTNER
Steve Parker MD, MEDIAVEST
Dave Birch Global Ambassador, CONSULT HYPERION
Tony Moretta Marketing Director, WEVE