Advertising Week Europe. Session from Run Run Shaw Stage on Wednesday 3/20/2013.
We all know about the power of music and its importance in advertising and branding. That’s why our workshop will instead go deeper into how people use music in today's world, including musical curation, self-selection and the intimate world of personal audio space.
How do emotions affect our experience of listening to music? Where does Spotify as a music platform fit into someone's private sphere? How can brands utilise this music connection? Tonic Music will share insights into the psychology behind our unique reactions to sound, and how this makes our connections even stronger.
Join us for this personal journey.
Adam Williams Managing Director, UK & Benelux, SPOTIFY
Susan Stone Founder, TONIC MUSIC