Advertising Week Europe. Session from The Agenda Stage on Monday, 3/18/2013.
YouTube allows billions of people to discover, watch and share originally-created videos. It provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.
Who are all these people using YouTube? What defines them, what do they watch? How can advertisers connect to them?
YouTube gives content creators global reach overnight. It has delivered a game changing direct to viewer model that has set their creativity free and enabled them to earn money from advertising.
YouTube is the new global brand building platform. Video remains a potent way to engage audiences at scale, because it provides the means to connect with the hearts and minds of the many. YouTube gives advertisers the ability to find and reach their most valuable audiences. Brands can express themselves in more compelling ways and interact with their audience only limited by imagination. Through participation, YouTube can act as the heartbeat of a brand.
Theo Luke Head of Digital, SYCO
Kevin Mathers Managing Director, YouTube UK, GOOGLE
Andy Taylor Commercial Director, ALL3MEDIA