Advertising Week Europe. Session from The Agenda Stage on Monday, 3/18/2013.
WPP’s Sir Martin goes one-on-one with GB Cycling Team’s Performance Director, Sir Dave Brailsford. Under Brailsford, the Great Britain Cycling Team has evolved to the world’s best, topping the medal table at both the Beijing and London Olympic Games.
Sir Martin and Sir Dave on winning, building a competitive edge and what it takes to sustain success in a fierce environment. LessSir Martin Sorrell Chief Executive, WPP
Sir Dave Brailsford Performance Director, BRITISH CYCLING FEDERATION