Advertising Week Europe. Session from The Agenda Stage on Wednesday, 3/20/2013.
The Bauer Media Group presents an exploratory debate on the rise of cause-related marketing, and discovers how trailblazing organisations are achieving double bottom line success through positive social action.
Our expert panel members discuss their own experiences of using the power of marketing for good, and debate whether the ability to help society should be seen as an opportunity or an obligation for the advertising community - and how far any responsibility should go.
We will hear from each speaker then our very own David Dimbleby, Tim Lefroy, will host a debate on the subject, taking live questions from the floor and Twitter.
Moderator: Tim Lefroy CEO, ADVERTISING ASSOCIATION
Tokunbo Ajasa-Oluwa MD, GOTHINKBIG
Bill Eyres Head of Sustainability, O2
Rachel Forde Managing Director P&G United UK, STARCOM MEDIAVEST GROUP
Derren Lawford Head of Content, LIVITY
James Murphy CEO, ADAM & EVE DDB
Belinda Parmar CEO & Founder, LADYGEEK
Presented by Bauer Media