Advertising Week Europe. Session from The Agenda Stage on Wednesday, 3/20/2013.
By 2017, 5.2 billion people will have access to the internet. There are already more mobile phones in the world than toothbrushes. People are now constantly connected and this has a profound impact on how they live and how they buy.
Marketers must adapt to keep up with the connected consumer - in this session Dan Cobley, Google UK Managing Director, will explore these new behaviours and consider what businesses can do to adapt, evolve, and keep pace.
Dan Cobley UK Managing Director, GOOGLE
Presented by Google