INVITATIONAL MARKETING REIMAGINING DIGITAL ADVERTISING
- 11 years ago
Advertising Week Europe. Session from The Agenda Stage on Tuesday, 3/19/2013.
In an era where consumers are gaining more control, digital marketing continues to struggle to grasp its full potential. Instead of crafting authentic, digital experiences that invite consumers, advertising works instead through distraction or interruption. These practices limit the effectiveness of big data-driven ads and diminish consumer trust. We present a bold, new direction.
Andy Hart Vice President, MICROSOFT ADVERTISING & ONLINE EUROPE
Dave Coplin Chief Envisioning Officer, MICROSOFT UK
In an era where consumers are gaining more control, digital marketing continues to struggle to grasp its full potential. Instead of crafting authentic, digital experiences that invite consumers, advertising works instead through distraction or interruption. These practices limit the effectiveness of big data-driven ads and diminish consumer trust. We present a bold, new direction.
Andy Hart Vice President, MICROSOFT ADVERTISING & ONLINE EUROPE
Dave Coplin Chief Envisioning Officer, MICROSOFT UK