Advertising Week Europe. Session from David Lean Room on Tuesday, 3/19/2013
As early adopters of new technology youth audiences are increasingly elusive and hard to reach en masse. What do these increasingly demanding young audiences want from broadcasters and brands and what does the future hold for those seeking to connect with them? New platforms present multiple challenges but also a myriad of opportunities, how should broadcasters, brands and agencies be working together to achieve the best results? The panel will debate these issues and for the first time Channel 4 will share key insights from the Tribes UK 2013 research.
Moderator: Kate Bulkley Journalist & Commentator
Andy Crysell Managing Director, CROWD DNA
Amice Lock Managing Director, LIQUID THREAD
Tom Rainsford Head of Brand, GIFF GAFF