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Advertising Week Europe. Session from Run Run Shaw Stage on Monday 3/18/2013.
Programmatic trading is revolutionising the way media is bought and sold. As TV moves into a digitally connected world, will automation also revolutionise the way TV is traded? In this session we will hear from leading experts on the convergence between TV and online video and explore the changing landscape of AV Advertising.
Moderator: Andrew Moore European MD, SPOTXCHANGE
Daniel Knapp Director, Advertising Research, IHS
Richard Wheaton Managing Director, NEO@OGILVY
Anthony Rhind Former co-CEO, HAVAS DIGITAL
Chris Locke UK Trading Director, STARCOM MEDIAVEST GROUP
David Fisher Head of Futures, SKY MEDIA