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SENSE AND DECISION

5 years ago233 views

Advertising Week Europe. Session from Run Run Shaw Stage on Monday 3/18/2013.

Can a piece of music make the coffee you are drinking taste less bitter? Does a matt packet indicate freshness and crispier crisps? Could a blue carpet increase a store's sales? Leading experimental psychologist Professor Charles Spence will introduce the influence of senses on consumers' perceptions and decisions.

Spence, who is also Head of Sensory Marketing at JWT, will share his 20 years of experience in understanding how the human senses can help enhance the design of products, services, stores... and advertising.

Charles Spence Head of Sensory Marketing, JWT

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