The Power of Live - Can't Beat Being There & The Premier League - The Best League On Earth

Advertising Week
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Advertising Week Europe. Session from David Lean Room on Monday, 3/18/2013
Excitement, adrenalin, the raw smell and tingle of being there. Shared experiences and memories that last a life time. Advertisers and sponsors continue to reach out to audiences in this way. This seminar explores the Power of Live.
The Richest, the Biggest, the best. How did this league become the phenomenon it is today, generating billions in revenue and a major platform for sponsors and advertisers alike. Richard Scudamore the CEO of the Premier League is joined by one one of its founding fathers former vice chair of Arsenal David Dein plus Premier League players and Managers to discuss the best league on earth.
Moderator: Julie Clark Head of Sports & Leisure, PWC
Moz Dee Co-founder, CONTENTED GROUP
Paul Latham President, LIVE NATION UK
Chris Satterthwaite Chief Executive, CHIME COMMUNICATIONS
Richard Scudamore CEO, PREMIER LEAGUE
Presented in partnership with CONTENTed