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    BREAKING CREATIVE GROUND

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    Advertising Week

    by Advertising Week

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    Advertising Week Europe. Session from The Agenda Stage on Monday, 3/18/2013.

    A world where people are connected to each other as their authentic selves is one in which communication changes and creativity can be sparked in new ways.

    A world where people are connected to each other as their authentic selves is one in which communication changes and creativity can be sparked in new ways. There are three big shifts in communication coming out of this that brands must understand in order to reach people in the most engaging and relevant way, and we'll share examples of what we think great looks like.

    Mark D'Arcy Director of Global Creative Solutions, FACEBOOK

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