Advertising Week Europe. Session from The Agenda Stage on Monday, 3/18/2013.
"Content is King" is an old notion which in today's technology-driven era has taken on entirely new definition and resonance. Consumer choice is skyrocketing; no subject area is too fringe or niche; and the real-time collision of content and distribution has enormous implications for brands.
Advertising Week is thrilled to have Tess Alps and Thinkbox lead this Seminar focused on the current and future state of content.
Moderator: Tess Alps Executive Chair, THINKBOX
Trevor Beattie Partner, BEATTIE MCGUINNESS BUNGAY
Fru Hazlitt Managing Director-Commercial, Online & Interactive, ITV plc, ITV
Mark Howe Country Sales Director, GOOGLE
Nigel Morris CEO, AEGIS NORTH AMERICA AND EMEA