A program conceptualized, developed and produced by Bulldog Media & Entertainment. We entered the branded entertainment space with 'UTSAV' where we had created customized content for Proctor & Gamble.
Utsav Ke Rang Stars Ke Sang was a celebrity-based show. Celebrities were interviewed about their personal life & about the P&G products which they use and endorse. These brand ambassadors shared their P&G experiences and how the products changed their lives.
The show had these stars revealing the secrets of their life about their journey so far and their struggle. Bollywood actress Shilpa Shetty revealed the secret of her beautiful hair. Celebrity couple Saif Ali Khan & Kareena Kapoor spoke about how dandruff-free hair brings people closer. Bollywood diva Dimple Kapadia mentioned how she has been a Wella regular and how that has been the secret of her no-grey hair. Boxing champion Vijender Singh, actor Dino Morea and professional Squash player Ritwik Bhattacharya talked about their shaving experience with the Gillette MACH3 Razor.
The show was hosted by prominent presenters like Neha Dhupia, Mandira Bedi, Shonali Nagrani and Roshni Chopra.