Oscar's winning envelopes are prepared ahead of Hollywood's big night

Reuters
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The 85th Academy Awards promises to be an elegant affair, with glamourous celebrities, fashionable frocks, and priceless jewelry promenading down the large red carpet outside the Dolby Theatre, so why would the winner's names be printed on just any old piece of paper?

This year, the Academy of Motion Picture Arts and Sciences (A.M.P.A.S.) has brought back the designer of the exclusive Oscar envelopes that hold the names of the winners of Hollywood's biggest prize.

Designed by Marc Friedland, and first used during the 2011 ceremony, as well as in 2012, the envelopes are handcrafted from a high-gloss, iridescent metallic gold paper stock, with a red lacquered lining featuring the Oscar statue hand-stamped in satin gold leaf.

SOUNDBITE Marc Friedland, saying (English):

"When I design for clients, I really try to capture the personality and the essence of what it is that we are working on, and we really help clients mark the moment, well, for the Oscars, the Academy Awards, we wanted something that was going to be timeless, yet very chic and relevant that it was also, that captured kind of the glamour of old Hollywood, so it's still done in a very kind of clean, modern way."

While Friedland's job is to create the announcement cards, he has no idea who will be bringing home the Oscar.

SOUNDBITE Marc Friedland, saying (English):

"We actually create three sets for PriceWaterhouseCoopers, each of the partners get one, who are working on this, and then there's one in case of emergency, they also commit them to memory, in case there are any mess-ups as well, but these are hand-delivered directly to them, not by messenger, and then the partners lock themselves in a room, they do all the tabulation, they insert the winners' card, and then they destroy the ones that are no longer needed for the awards."

The 85th Annual Academy Awards will be handed out in a live telecast ceremony held at the Dolby Theatre in Hollywood on February 24th.

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