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    Glitzy cancer campaigns on the rise

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    Al Jazeera English

    by Al Jazeera English

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    Pink ribbons, growing moustaches in November, and high-profile runs are all successful cancer projects which have raised awareness and more importantly millions of dollars.
     
    The slicker the campaign, the bigger the donations.
     
    But this doesn't necessarily help the cause, as Rory Challands finds out.