Advertising Console

    Bean Throwing Frenzy in Tokyo

    Repost
    NTDTelevision

    by NTDTelevision

    847
    27 views
    Published on Feb 4, 2013
    Japanese men and women throw soybeans in a festival to welcome the spring.

    Full Story:

    On February 3rd, hundreds of Japanese men and women threw over a ton of soybeans in a festival that follows a Japanese age-old tradition.

    The tradition, called "Mamemaki" is normally held in a shrine with only a handful of roasted soybeans per person.

    Instead, each of the 800 participants inside the landmark Tokyo Tower were given a pair of goggles and two kilograms of soybeans to throw at imaginary demons during two-hour event.

    It is a spring ritual held every year in Japan on February 3rd or 4th.

    Japanese tradition holds that ogres begin plotting evil on this day, and by throwing beans, a food that ogres hate, people can drive the evil away.

    [Arisa Hasebe, Festival Goer]:
    "I'm heated up. It's so much fun to throw something this hard, which rarely happens in my daily life."

    Another woman, 28-year-old Kaori Matsunami, aimed to drive away not only the evil, but also the stress.

    [Kaori Matsunami, Festival Goer]:
    "I want to vent all my stress by doing this."

    Takao Ozawa, an executive at a Japanese venture capital firm, Yahoo Japan Capital, remodeled the ancient tradition into a modern festivity last year.

    He says he was inspired by the world-renown Tomatina Festival in the Spanish town of Bunol.

    [Takao Ozawa, Event Organizer]:
    "Watching Spain's Tomatina Festival, I wanted something like that in Japan. So I searched for ideas and found this bean-throwing festival; I hope to grow it into a huge cultural event."

    Organizers say no one was injured in the soy bean throwing, demon exorcising festivity.

    For more news and videos visit ☛ http://ntd.tv
    Follow us on Twitter ☛ http://twitter.com/NTDTelevision
    Add us on Facebook ☛ http://on.fb.me/s5KV2C