a 360° customer experience

dailymotion.com

In a difficult and increasingly competitive economic environment, the customer is the center of all concerns. But to establish a lasting relationship with consumers, it is first necessary to meet their needs. While uses and expectations are constantly evolving under the influence of the web, social networks, mobile Internet and new devices (smartphones, tablets ...), companies wonder how to provide efficient and fluid service at all stages of the customer journey.

a 360° customer experience official