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    Mixed benefits of slick cancer campaigns

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    Al Jazeera English

    by Al Jazeera English

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    Pink ribbons, growing moustaches in November and exhausting runs are some of the successful projects which have raised cancer awareness around the world and, more importantly, millions of dollars.

    The slicker the campaign, the bigger the donations. But Al Jazeera's Rory Challands reports from London, this does not necessarily help the cause of all cancer research.